Insights
Notes for people who pay for the ads.
Short, practical guides on owning your account, testing creative and reading reports. Each one cites the pages it relies on.
- Who should own your Meta ad account when you hire an agencyHow partner access works in Meta Business Suite, what stays yours when you hire an agency, and what to put in the agreement before anyone touches your ad account.
- How to write a creative hypothesis you can actually testA plain template for writing an ad test as a hypothesis: one variable, a reason, a measure tied to your goal and a review point, with three worked examples.
- Reading Meta ad reports without promising outcomesWhat the numbers in Meta Ads Manager do and do not show: on-ad and off-ad actions, attribution settings, why counts differ between tools, and how to report honestly.
Tell us what your Meta campaigns are doing now.
A short form, a few questions about your business, spend and goals. If it looks like a fit, the next step is a conversation, not a pitch deck.